IL DOLCE MOMENTO — Branding Design

Logo · Mascot · Signage · Brand Book · Print Materials

Il Dolce Momento is a family-owned gelateria and café located in the historic town of Ston, Croatia. When the client approached me, their visual identity was limited to Italian flag colors and hard-to-read typography, which didn’t reflect the warm, family-friendly atmosphere of the place — or the fact that they serve the best coffee and only artisanal gelato in town.

My goal was to design a brand that feels welcoming, joyful, and unified — especially appealing to families and children, who are the natural audience for gelato. That led to the creation of a cheerful ice cream scoop mascot, each designed in the color and style of its corresponding flavor.

One of the key elements was a plexiglass shower of scoops inside the ice cream fridge — a playful and practical way to display each flavour. The mascot system was also adapted for packaging and color-coding (e.g., pink for cheesecake, yellow for lemon curd cakes), making the visual identity both fun and functional.

I chose a fresh blue as the primary brand color, complemented by soft shades of yellow and pink, allowing flexibility across products and signage. The brand book I developed includes comprehensive visual guidelines — from type usage and signage rules to shirt designs and even invoice patterns featuring the mascot.

I also designed the exterior signage, helping tourists instantly understand what the place offers — coffee, cakes, and gelato — without confusion. From t-shirts for the staff to flavor tags and price lists, every touchpoint was designed to feel coherent and charming.

This project was truly enjoyable — it brought together storytelling, illustration, and branding in a way that feels authentic, useful, and full of heart.